BLACK+DECKER WORKS WITH ALEXA SMART UNDER CABINET LIGHTING KIT
I had the exciting opportunity to contribute to a groundbreaking project at BLACK+DECKER, where the company became one of the pioneers in creating a smart under-cabinet lighting kit compatible with Alexa. As part of the product launch, I played a key role in crafting the Amazon product page experience. This included creating the strategy for A+ content, compelling videos and photos, and writing SEO-optimized copy—all while ensuring every element adhered to Amazon's stringent brand guidelines. My efforts directly contributed to the product being recognized as “Amazon’s Choice” and achieving a top-ranking position in search results, driving significant visibility and success.
