SPEC OPS TOOLS
I had the exciting opportunity to manage the social media account and develop the strategy for Spec Ops Tools, a veteran-focused tool company that launched in 2020. In this role, I grew their Instagram following from the ground up, reaching over 13,000 followers on Instagram alone. I also created and launched their influencer ambassador program from scratch, contracting over 100 influencers in the first year. This initiative resulted in a staggering 327% increase in engagement, driven by targeted content, strong community connections, and highly successful campaigns. My efforts helped elevate the brand, catching the attention of major retailers who now carry Spec Ops Tools products, further solidifying their presence in the market.
